NOTE: Registration for the Transformation Challenge is closed, but this program is still being offered for completion at your leisure. You will not be eligible to win prizes.
Hypertrophy, or muscle growth, is one of the most common and sought after goals for those entering the gym. Hypertrophy development is the improvement of muscle size, shape, density, and function.
Hypertrophy training improves the appearance of the body. Increasing muscle mass while remaining
relatively lean changes the shape of the body causing you to appear tighter, firmer, more “toned” and
defined”. Those who gain muscle tend to appear stronger, larger, and ultimately achieve a more athletic look.
Training for muscular hypertrophy isn’t all for show either; there are numerous health benefits of increasing muscle size outside of turning heads and looking good at the beach. Muscle growth improves muscle function, meaning larger muscles are stronger; for those with athletic endeavors, this means greater potential for increased strength and power for your chosen sport. Muscle is metabolically active and improves the way our bodies handle nutrients; increasing our overall energy expenditure helping stabilize blood sugars and controlling fat gain.Training for hypertrophy also helps stave off the negative effects of aging and muscle loss; as well as keeping our joints, bones, and tendons strong and healthy, drastically decreasing risk of injury.
Unfortunately there is a lot of noise out there in the world of social media and online fitness gurus. It can be pretty daunting and confusing figuring out where to even begin with your training and nutrition. But it doesn’t have to be this way. Your training and nutrition to maximize muscle growth doesn't have to be complicated by any means. That's exactly why we to narrowed it down to the 5 most important rules to follow to get the most out of your efforts!